携程下线"AI调价助手"

Markdown Content: Ctrip discontinues "AI price adjustment assistant" - Huxiu.net =============== * [_Huxiu APP_ _Huxiu APP_](https://www.huxiu.com/app) * [_WeChat Official Account Matrix_ _WeChat Official Account Matrix_](javascript:;)  Huxiu APP  That NG  Commercial Arc Light  Miaotou APP  Huxiu Think Tank Services * [_Community Matrix_ _Community Matrix_](javascript:;)  AI Hardware Community  AI Native Community  Think Tank AI Innovation Implementation Exchange Group  Overseas Periscope Club  Miaotou Industry Research Investment Exchange Group  Early Morning Life Exchange Group  Huxiu F&M Innovation Festival Exchange Group * [_I want to submit an article_ _I want to submit an article_](javascript:;) [](https://www.huxiu.com/) * [News](https://www.huxiu.com/article/) * [All](https://www.huxiu.com/article/) * [Frontier Technology](https://www.huxiu.com/channel/105.html) * [Cars and Travel](https://www.huxiu.com/channel/21.html) * [Business Consumption](https://www.huxiu.com/channel/103.html) * [Social Culture](https://www.huxiu.com/channel/106.html) * [Finance and Economics](https://www.huxiu.com/channel/115.html) * [Going Global](https://www.huxiu.com/channel/114.html) * [International Hotspots](https://www.huxiu.com/channel/107.html) * [Games and Entertainment](https://www.huxiu.com/channel/22.html) * [Health](https://www.huxiu.com/channel/118.html) * [Books, Movies, Music](https://www.huxiu.com/channel/119.html) * [Medical](https://www.huxiu.com/channel/120.html) * [3C Digital](https://www.huxiu.com/channel/121.html) * [Opinions](https://www.huxiu.com/channel/122.html) * [Others](https://www.huxiu.com/channel/123.html) * [24 Hours](https://www.huxiu.com/moment/) * [Source Flow](https://www.huxiu.com/club/) * [Video](https://www.huxiu.com/video/) * [ Huxiu Vision](https://www.huxiu.com/vision) * [Video Selection](https://www.huxiu.com/video/) * [Events/Rankings/Special Topics](https://www.huxiu.com/activity/) [Miaotou](https://pro.huxiu.com/)[Huxiu Think Tank](https://hri.huxiu.com/) [Huxiu Xiu Fully Upgraded Huxiu Xiu Fully Upgraded](https://xiuxiu.huxiu.com/) ###### Hot Search Terms AI Alibaba Capital Hong Kong Stocks Earnings Season Large Models Technology Tech Companies War * Articles * Authors * Relevance * Latest  2026-03-06 22:31 Ctrip discontinues "AI price adjustment assistant" ============ [CLS ©](https://www.huxiu.com/member/2878585.html)Follow This article comes from the WeChat official account: [CLS](https://mp.weixin.qq.com/s?__biz=Mzg5MzEyNzEwNQ==&mid=2247797841&idx=1&sn=0f4ce202653319d9045b9d7cd4e8f629&chksm=c12c1c8e1b7e3b44428d9fbc560a9631f215f4c8da0b539e4071bf3a7d456758dd24fa3801b0#rd), Author: Li Jiayi Ctrip calls off "AI price adjustment," marking a new turning point in the hotel price war. Today, reporters from the STAR Market Daily learned that starting from March 10, 2026, Ctrip will officially discontinue the "AI Business Assistant" (Price Adjustment Assistant) function on the Ebooking platform. This means that automatic price adjustment tools, once widely used in the online hotel booking sector, are being actively "called off" by leading platforms. Ctrip has become the first OTA platform in China to announce the discontinuation of price adjustment assistants. "In the field of online hotel booking, major platforms generally provide merchants with various price adjustment tools to help merchants improve pricing efficiency, accelerate room sales, and increase order conversion rates," Ctrip admitted in a notice sent to partners. The original intention of introducing such tools was to improve efficiency, but in actual use, optimization suggestions from all sides have gradually been received. Ctrip stated that the company fully recognizes that automatic price adjustment tools widely used in the accommodation and travel industry no longer adapt to the current requirements for high-quality development of the industry. "Our company is the first to discontinue such tools, aiming to reduce irrational price involution among hotels, expand merchants' autonomous pricing space and profit levels, and further stimulate merchants' willingness and ability to increase investment in service and improve service quality." It can be seen that behind Ctrip's statement lies a profound reflection on the platform's pricing logic. The original intention of the price adjustment assistant was to help merchants operate better. Its core function lies in real-time crawling of hotel prices across the entire network: once the system monitors that a certain hotel has a lower listed price on other platforms, the platform will automatically adjust its own channel prices through algorithms to avoid loss of customers due to users comparing prices across platforms. However, with the popularity of such tools, their operating logic has gradually undergone subtle changes. Reporters from the STAR Market Daily noticed that more and more merchants realize that this automatic price adjustment model weakens their own autonomous pricing rights, making prices more easily dominated by algorithmic competition between platforms. Once platforms fall into price competition, hotel profit margins are continuously compressed. Merchants gain traffic but find it difficult to achieve corresponding profits. According to Liu Yuanju, a researcher at the Shanghai Institute of Finance and Law, Ctrip's discontinuation of the price adjustment assistant tool helps break the platform's "low-price competition" cycle, shifting the focus of platform competition from single-price involution to service optimization, experience innovation, and management capability improvement. Chen Yinjiang, Deputy Secretary-General of the Consumer Rights Protection Research Association of the China Law Society, also emphasized: "From the general practice of internet platforms, the use of automatic price adjustment tools is indeed quite common. In practice, the use of such tools may exceed reasonable boundaries, dragging merchants into involution-style competition." "From the consumer's perspective, after the discontinuation of this tool, hotels will set prices completely based on their own business strategies and market supply and demand, and prices will more truly reflect service value. Consumers can make choices that better fit their needs based on sufficient price comparison." Chen Yinjiang stated, "At the same time, as the space for price wars shrinks, hotels and platforms are expected to shift more towards multi-dimensional competition such as service quality and unique experiences, which is exactly the long-term value consumers expect." It is worth noting that both experts pointed out that while self-discipline by a single platform is commendable, it is still difficult to fundamentally change the industry ecosystem. "Consumers need a market environment with decentralized decision-making and rational competition. Breaking 'involution' cannot rely solely on the actions of a single platform; more platforms need to take active measures for regulation." Chen Yinjiang emphasized, "As long as there are still platforms in the market using similar tools, the soil for vicious competition will continue to exist." He strongly suggested that all internet platforms strengthen self-discipline and consciously rectify automatic price adjustment tools that intervene in merchant pricing to enhance market transparency and improve competitive fairness. "All parties should work together to build an online consumption ecosystem that is price credible, choice-free, and competitively orderly." Liu Yuanju holds a similar view: "Maintaining a healthy market environment cannot be substantially improved by the measures of just one party. Now, whether in tourism, e-commerce, or other industries, similar tools are still普遍ly present." He believes that major platforms need to uniformly discontinue similar tools that may have improper effects on the price mechanism and form a collaborative governance mechanism with regulatory agencies, operators, and consumers.